Blog

19 Aug 2025

In India's tapestry of 22 official languages and over 600 dialects, one-size-fits-all messaging isn’t just ineffective- it’s invisible. The brands...

12 Aug 2025

When you see a government scheme on television, a catchy slogan online, or an emotional video about public service, do...

5 Aug 2025

Let’s be honest — when was the last time you stopped to admire a slick ad claiming, “9 out of...

31 Jul 2025

Have you ever tuned out a government ad halfway through? Not because you didn’t care—because you didn’t understand. Why does...

22 Jul 2025

Every brand puts out content hoping it’ll go viral. Especially in a country like India, with so many cultures and...

16 Jul 2025

Sometimes people tend to be more inclined towards their mother tongue than Hindi or English. In a country as diverse...