The Brief Is the Blueprint: How to Get Your Agency the Results You Want
13 Jun 2025
In the fast-evolving world of branding and communication, one truth remains constant—a great brief builds a great campaign....
Creative Design
How Colours Influence Consumer Decisions: The Psychology of Design
10 Jun 2025
Colours are more than just decoration—they’re emotional cues. Research shows that consumers form an opinion about a product within the first 90 seconds of interaction, and up to 90% of that judgement is based on colour. ...
Want Your Instagram Reels to Go Viral? Here’s What Works Your Brand
Let’s face it, we spend most of our days with scrolling our social media pages, looking for content that appeals to us. However, we find most of the viral contents, Instagram reels are ruling everywhere. If you’re trying to stand out online, Instagram Reels...
How to Use Short-Form Content to Keep Viewers Hooked
In a world where time feels faster than ever, grabbing someone’s attention is like catching lightning in a bottle. People scroll endlessly, their thumbs moving faster than thoughts, and in that rush, short-form content has found its perfect moment....
Top Public Relations Trends in 2025 Building Brand Trust and Reputation
13 Mar 2025
Public Relations (PR) has always been a crucial element of brand reputation management, but in 2025, it is experiencing a significant transformation. The PR industry in India, valued at Rs 2,500 crore, is projected to grow to Rs 4,570 crore by 2030, according to...
Stop Scrolling, Start Watching Social Video Trends You Can’t Ignore in 2025
6 Feb 2025
Sanket Communications one of the best advertising and digital marketing agency in Odisha,India with more than 32 years of experience and has also established itself as a Creative ad agency,event management and film Production agency....
The Art and Psychology of Logo Design
18 Dec 2024
In a visually saturated world, a logo is the brand's initial introduction—a powerful and memorable visual handshake with your audience. Have you ever pondered why certain logos sticks in your memory while others seem to vanish without a trace? The answer lies in the...