Minimalism takes a different route altogether. The lesser the artwork, the more compelling it is to the people. Rather than inferring the message easily, your target audience will be forced to think about what exactly the ad wants to convey...
The moment someone sees a Ghibli-style image, it sparks joy, curiosity, and most importantly, nostalgia, which plays an integral part in giving the brands the necessary boost....
In the fast-evolving world of branding and communication, one truth remains constant—a great brief builds a great campaign....
Colours are more than just decoration—they’re emotional cues. Research shows that consumers form an opinion about a product within the first 90 seconds of interaction, and up to 90% of that judgement is based on colour. ...
Let’s face it, we spend most of our days with scrolling our social media pages, looking for content that appeals to us. However, we find most of the viral contents, Instagram reels are ruling everywhere. If you’re trying to stand out online, Instagram Reels...
In a world where time feels faster than ever, grabbing someone’s attention is like catching lightning in a bottle. People scroll endlessly, their thumbs moving faster than thoughts, and in that rush, short-form content has found its perfect moment....
Public Relations (PR) has always been a crucial element of brand reputation management, but in 2025, it is experiencing a significant transformation. The PR industry in India, valued at Rs 2,500 crore, is projected to grow to Rs 4,570 crore by 2030, according to...
Sanket Communications one of the best advertising and digital marketing agency in Odisha,India with more than 32 years of experience and has also established itself as a Creative ad agency,event management and film Production agency....
In a visually saturated world, a logo is the brand's initial introduction—a powerful and memorable visual handshake with your audience. Have you ever pondered why certain logos sticks in your memory while others seem to vanish without a trace? The answer lies in the...