In our digital-first age, Artificial Intelligence (AI) is leaving its indelible mark on all industries—advertising and marketing included. Right from targeted campaigns to predictive analytics, AI is no longer a support function, it’s now the key ingredient for many a successful strategy....
Let’s face it, we spend most of our days with scrolling our social media pages, looking for content that appeals to us. However, we find most of the viral contents, Instagram reels are ruling everywhere. If you’re trying to stand out online, Instagram Reels...
As we enter 2025, India’s advertising sector is experiencing a dramatic shift, with voice search and voice commerce taking the lead. These advancements are changing how consumers interact with brands, offering advertising agencies new opportunities to stay ahead. With the growing integration of voice-enabled...
Selecting an advertising agency in India isn’t simply about outsourcing creativity – it’s about forming a strategic brand partnership that can influence your brand’s trajectory for years to come. In a country as diverse as India, where every region brings its own language, tradition,...
In a world where time feels faster than ever, grabbing someone’s attention is like catching lightning in a bottle. People scroll endlessly, their thumbs moving faster than thoughts, and in that rush, short-form content has found its perfect moment....
Public Relations (PR) has always been a crucial element of brand reputation management, but in 2025, it is experiencing a significant transformation. The PR industry in India, valued at Rs 2,500 crore, is projected to grow to Rs 4,570 crore by 2030, according to...
In today’s fast-paced digital world, social media is evolving at an incredible rate, influencing how businesses connect with their audiences and stay relevant. As 2025 unfolds, it is evident that social media has become more than just a platform for likes and shares; ...
To successfully scale your advertising agency in 2025, mere ambition is not enough; you need to implement a comprehensive strategy that embraces innovation while fully understanding the unique strengths and capabilities of your agency. The advertising landscape is rapidly changing, influenced by emerging trends...
In a visually saturated world, a logo is the brand's initial introduction—a powerful and memorable visual handshake with your audience. Have you ever pondered why certain logos sticks in your memory while others seem to vanish without a trace? The answer lies in the...
The concept of Black Friday originated in the U.S. Later it began making its mark in other countries like Canada, the UK, and Germany, where the brands started acquiring global recognition after adopting the Black Friday sales strategy....