Smart Hacks To Turn Characters into Brand Stories
17 Nov 2025
Top advertising Brands operate the same way. To build the most iconic characters in a brand, you must deeply understand your target audience. ...
Social Media
Why Multilingual Messaging wins in Indian Campaigns
In India's tapestry of 22 official languages and over 600 dialects, one-size-fits-all messaging isn’t just ineffective- it’s invisible. The brands that speak multiple tongues are the ones that stand out, win hearts, and build lasting trust....
Want to Go Viral? Here’s What Actually Works
22 Jul 2025
Every brand puts out content hoping it’ll go viral. Especially in a country like India, with so many cultures and languages, only a viral post can create a ripple across millions....
How Vernacular Languages Win Hearts in Advertising
16 Jul 2025
Sometimes people tend to be more inclined towards their mother tongue than Hindi or English. In a country as diverse as India, where every region has its own way of talking, eating, and living, language is more than just a medium of communication. ...
From Brand Awareness to Revenue: How an Agency Helps You Scale
10 Jul 2025
Have you ever wondered how some brands suddenly appear everywhere, turning mere recognition into substantial sales? What happens between the first glimpse of a logo and the moment a customer hits the ‘buy’ button? ...
New Age of Advertising: Top 5 Trends That Redefine Creativity
1 Jul 2025
Creative ad designs are no longer confined to high-end production. Top advertising agencies are now incorporating one of the most disruptive techniques- the Lo-Fi or low-production style. ...
How Colours Influence Consumer Decisions: The Psychology of Design
10 Jun 2025
Colours are more than just decoration—they’re emotional cues. Research shows that consumers form an opinion about a product within the first 90 seconds of interaction, and up to 90% of that judgement is based on colour. ...
Want Your Instagram Reels to Go Viral? Here’s What Works Your Brand
Let’s face it, we spend most of our days with scrolling our social media pages, looking for content that appeals to us. However, we find most of the viral contents, Instagram reels are ruling everywhere. If you’re trying to stand out online, Instagram Reels...
How to Use Short-Form Content to Keep Viewers Hooked
In a world where time feels faster than ever, grabbing someone’s attention is like catching lightning in a bottle. People scroll endlessly, their thumbs moving faster than thoughts, and in that rush, short-form content has found its perfect moment....
Top Public Relations Trends in 2025 Building Brand Trust and Reputation
13 Mar 2025
Public Relations (PR) has always been a crucial element of brand reputation management, but in 2025, it is experiencing a significant transformation. The PR industry in India, valued at Rs 2,500 crore, is projected to grow to Rs 4,570 crore by 2030, according to...