Shark Tank: India’s Latest Obsession with Entrepreneurial Revolution!
With so much content getting bombarded on us from all angles every single day, we have started filtering content instantly according to our likes and dislikes. And when any new content in the market breaks this barrier and gets liked by all, it instantly becomes a viral topic that trends all over social media. One recent hit of this phenomenon is Shark Tank India, the popular, first of its kind business reality show in the country. Let’s look at the show’s popularity and learn what it is that Shark Tank does so well that people are going bonkers over it.
If you have seen the show, you either love it or hate it, no middle ground. And if you haven’t watched it, you must have come across the show’s meme or clippings. And if you haven’t heard of Shark Tank at all, it’s time to open some social media accounts & get connected with the world a little! But puns apart, Shark Tank literally occupies a significant position in every digital space possible. Although the concept is not new and has been popular in the western world for quite some time now, the desi twist added to the Indian version makes it a perfect combo of binge-watch along with educative content.
The Origin Story
Shark Tank possesses different names in different continents but the concept was born in Japan with the show “The Tigers of Money” in 2001. The concept was about entrepreneurs pitching their business ideas to venture capitalists in hope of getting funding for their business. The show became an instant hit and the concept was picked up in the United Kingdom in 2005 as “Dragon’s Den” and then again in the US in 2009 as “Shark Tank”.
Due to the popularity of entrepreneurship & start-up as a whole, plus the brilliant concept of the show, Shark Tank has aired in more than 45 countries in the world! Can you believe it?
Shark Tank India
India has been popularising & promoting startups & entrepreneurship for quite some time now and it was only a matter of time until Shark Tank arrived in our diverse country. With a fantastic panel of judges from varied industries, the Indian version of the show started in December 2021.
The judges’ panel include Ashneer Grover: MD and Co-Founder of BharatPe, Anupam Mittal: Founder & CEO of People Group, Namita Thapar: Executive Director at Emcure Pharmaceuticals, Aman Gupta: Co-Founder & CMO of boAt, Vineeta Singh: CEO & Co-Founder of SUGAR Cosmetics, Ghazal Alagh: Co-Founder & CIO of Mamaearth, Peyush Bansal: Founder & CEO of Lenskart.
Each of the judges, known as sharks, brings different perspectives and expertise to the table. They examine each and every aspect of the idea brought forward to them and decide if the business idea is going to bloom or bomb!
Why is Shark Tank India so Famous?
The success of every reality show doesn’t just depend on the killer concept but many elements and their ability to hook on the audience. From absurd to revolutionary ones, all ideas contribute towards making Shark Tank India a hit. The show has a great format where startups across the nation pitch their innovative ideas and we learn a lot about the terminologies and eco-system of start-ups & entrepreneurship. Sometimes, a shark will break the fourth wall to talk directly to the viewers and explain complex phenomena in a very easy way.
This engrosses the viewer, keeps them interested and makes the shown relatable. Some people have been vocal on social media criticizing how they don’t like certain comments of sharks. As they say, sometimes bad publicity is good too. The criticism has helped Shark Tank India a lot to spread popularity and acquire new viewers as well.
In fact, the show has become so big in India, it is literally ruling social media. Influencers and brands are obsessed with Shark Tank India and have started running their own moment marketing. Some are hilarious, some are stretched. But everyone gets points for trying.
Shark Tank Shaping India’s Start-Up Future
Shark Tank India brings to the table a much-needed boost to the start-up phenomena. With viewership in millions, it provides a great platform for budding entrepreneurs to propagate their ideas.
Watching the show and its popularity, many more start-ups are bound to sprout, pushing the country’s economy higher up, which is always a great thing for a nation. Of course, there are a few irks here and there. For example, the unnecessary drama angle and brand integrations sometimes get boring but fortunately, they last only for a short period.
So all-in-all, Shark Tank India is a great thing that has happened to Indian television in a long time. Do share your opinion on this grand reality show in the comments below.
About Author
Sandeep Hati is a copywriter at Sanket Communications. He is passionate about advertising trends and stories. He aims to explain the many intricacies that run the advertising and marketing world. When he’s not working, you’ll find him buried in a book or watching period cinema or failing gloriously on the same level of video game infinitely.
