Embracing Social Media for Modern PR
22 May 2024
Welcome to the era of dynamic public relations! In today's digitally driven world, the landscape of public relations (PR) has...
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Unleashing the Power of Social Media: A Brand’s Best Friend
17 May 2024
We are back to unravel another mystery of the marketing world. Today, we're stepping into the digital realm to explore...
Artificial Intelligence in Political Advertising Part I: Deepfakes
6 May 2024
The rise of artificial intelligence (AI) and its deployment of deepfake technology has left an indelible mark on India's electoral...
AI Era in Political Advertising
1 May 2024
The emergence of AI or Artificial Intelligence in Indian elections signals a significant shift in political advertising. Social media and...
Unleashing the Power of AI in Marketing: A Guide to Using ChatGPT Effectively
23 Apr 2024
In today's fast-paced digital landscape, marketers are always looking for innovative tools to gain a competitive edge. ...
The Perfect Blend: OOH Advertising and Experiential Marketing for Brand Success
10 Mar 2024
Remember the last time an ad stopped you dead in your tracks, not with annoyance, but with genuine intrigue? In...