All the top advertising agencies and digital branding agencies must have now started incorporating AI-powered mascots in the advertisements to give the brands the boost they need! ...
Have you ever wondered why some logos stay in your memory for decades while others disappear overnight? What makes a logo timeless? ...
In India's tapestry of 22 official languages and over 600 dialects, one-size-fits-all messaging isn’t just ineffective- it’s invisible. The brands that speak multiple tongues are the ones that stand out, win hearts, and build lasting trust....
Let’s be honest — when was the last time you stopped to admire a slick ad claiming, “9 out of 10 experts recommend this”? Probably never. But when your cousin sends you a short video of someone from your city saying, “I’ve used this...
Every brand puts out content hoping it’ll go viral. Especially in a country like India, with so many cultures and languages, only a viral post can create a ripple across millions....
Sometimes people tend to be more inclined towards their mother tongue than Hindi or English. In a country as diverse as India, where every region has its own way of talking, eating, and living, language is more than just a medium of communication. ...
The moment someone sees a Ghibli-style image, it sparks joy, curiosity, and most importantly, nostalgia, which plays an integral part in giving the brands the necessary boost....
Colours are more than just decoration—they’re emotional cues. Research shows that consumers form an opinion about a product within the first 90 seconds of interaction, and up to 90% of that judgement is based on colour. ...
Growing a business today isn’t just about having a brand name or a catchy logo. It takes vision, a deep understanding of your targetmarket, and the ability to beat your competitors to thrive....
In our digital-first age, Artificial Intelligence (AI) is leaving its indelible mark on all industries—advertising and marketing included. Right from targeted campaigns to predictive analytics, AI is no longer a support function, it’s now the key ingredient for many a successful strategy....