Emotion AI, or affective computing, reshapes how brands understand and interact with customers. This technology, which uses machine learning to analyse and respond to human emotions, has come a long way from being a futuristic concept to becoming tangible tool marketers can use. ...
A brand needs to be seen by people to establish its presence among them. Hence, dedicated efforts should be made to pitch for the products/services a business has to offer....
In today's fast-paced, competitive market, keeping your customers around is more than just a smart business move—it’s essential for long-term success. The focus has shifted from merely attracting new customers to nurturing long-term relationships built on trust, and loyalty, and creating positive experiences. ...
Imagine clicking on a video because the caption or thumbnail piqued your interest, only to find it dragging on endlessly. You'll likely lose interest halfway through! This is why short-form videos are ruling both advertising & the marketing worlds....
In the present digital world, social media is no longer just about likes and shares. It has transformed into a powerful and effective business tool that can directly influence your bottom line....
Hey content marketers! Are you ready to dive into the ever-evolving world of copywriting in 2024? Whether you're a seasoned pro or just dipping your toes into content marketing, this guide will give you some fresh insights to keep your copy sharp and your...
Did you know that 73% of consumers say they would be more likely to buy from a brand committed to a good cause? In today's world, catchy slogans aren't enough. ...
Purpose-driven marketing is a powerful way for brands to connect with customers on a deeper level. But with so many companies jumping on the bandwagon, it’s crucial to go beyond catchy slogans and take real action. ...
Cannes. The French Riviera. A land of glitz, and glamour, where whispers of rebellion simmer beneath the surface. ...
In the ever-evolving advertising landscape, the fusion of art and advertising has become a powerful tool for brands to connect with their audiences. From incorporating artistic elements to utilizing innovative design techniques, the impact of design in advertising has become more significant than ever...