In a world where time feels faster than ever, grabbing someone’s attention is like catching lightning in a bottle. People scroll endlessly, their thumbs moving faster than thoughts, and in that rush, short-form content has found its perfect moment....
In a world where attention is fading by the second and diversions are just one swipe away, holding attention is more of an art form than ever before. In 2025, event marketing isn’t all about organising an event or checking off an event to-do...
The concept of Black Friday originated in the U.S. Later it began making its mark in other countries like Canada, the UK, and Germany, where the brands started acquiring global recognition after adopting the Black Friday sales strategy....
Remember the last time an ad stopped you dead in your tracks, not with annoyance, but with genuine intrigue? In our digital deluge, attention spans are goldfish-short, yet Out-of-Home (OOH) advertising is making a comeback, hand-in-hand with its spicy sidekick, experiential marketing. This dynamic...
Namaste, digital India! The 2024 general elections are upon us, and with them comes the crucial art of canvassing – connecting with voters and swaying their opinions. ...
Hey there, event enthusiasts! Today, we're taking a roller-coaster ride through the evolution of event marketing in our incredible nation. ...