We live in an era of social media, which has become a routine part of almost everyone's life now. Most of us scroll through social media, like it’s our second nature. ...
Social media today is like a storehouse of content. Whenever we visit our handles, we come across many ads, some of which easily bore us. A few turn out to be so interesting that we cannot help but stop scrolling for a moment and...
There are many aspects to look at. Most agencies still believe that celebrity endorsements guarantee the best results and help a product sell faster. ...
Top advertising Brands operate the same way. To build the most iconic characters in a brand, you must deeply understand your target audience. ...
Minimalism takes a different route altogether. The lesser the artwork, the more compelling it is to the people. Rather than inferring the message easily, your target audience will be forced to think about what exactly the ad wants to convey...
When did a brand last make you stop, smile and do something with your hands? Can an outdoor idea still feel personal in a crowded city? If you are an advertising agency wondering how to move from noise to memory, this short guide is...
Can the right words and the right platform really save crores of rupees for a government? Can sharper, digitally focused campaigns reduce waste and deliver better results? ...
Let’s be honest — when was the last time you stopped to admire a slick ad claiming, “9 out of 10 experts recommend this”? Probably never. But when your cousin sends you a short video of someone from your city saying, “I’ve used this...
Every brand puts out content hoping it’ll go viral. Especially in a country like India, with so many cultures and languages, only a viral post can create a ripple across millions....
Have you ever wondered how some brands suddenly appear everywhere, turning mere recognition into substantial sales? What happens between the first glimpse of a logo and the moment a customer hits the ‘buy’ button? ...