Branding Blitz at the ICC World Cup 2023
15 Oct 2023
The ICC Men's Cricket World Cup 2023 is here, and it's not just cricket enthusiasts who are gearing up for this mega event. ...
Social Media Marketing
Storytelling in Indian Advertising
25 Sep 2023
Storytelling is an age-old art form that has been deeply ingrained in Indian culture. From ancient epics like the Ramayana and Mahabharata to folklore passed down through generations, Indians have always had an affinity for narratives that captivate, entertain, and convey profound messages. ...
The Rise of Consumer Personalization in India: Unlocking Tailored Experiences
15 Sep 2023
In today's fast-paced digital era, consumers are seeking personalized experiences more than ever before. The Indian market, with its massive population and burgeoning middle class, has witnessed a remarkable surge in the demand for tailored products and services....
Promoting Unity Through Tea “Tata Tea’s “Desh ke Dhaage” Campaign”
19 Aug 2023
In the realm of advertising and marketing, Tata Tea has consistently proven itself to be a trailblazer with its inspiring and thought-provoking campaigns....
The Kings of Indian Advertising: Part IV Alyque Padamsee
When it comes to the world of advertising, certain individuals have left an indelible mark on the industry with their creativity, vision, and charisma. One such luminary is Alyque Padamsee, widely regarded as the King of Indian Advertising....
The Kings of Indian Advertising: Part III R. Balki
We have traveled through the creative and advertising journeys of two “Kings of Indian Advertising”. While traveling, we noticed that adaptability and the ability to think outside the box are awarded in this industry....
Kings of Indian Advertising Piyush Pandey || Part II
Have we ever asked ourselves, which part of an advertisement makes it memorable? Repetitive reminders, subtle persuasiveness, humanistic approach, or catchy tunes and jingles-all these elements are crucial in capturing the mind of the viewer and persuading him to take action. But advertising in...
Explosive Marketing Trends for 2023
17 Mar 2023
Modern marketing can broadly be grouped into 5 buckets/categories and here we will talk about what's fresh, what's new, and what will help your business grow....
Accelerate your Brand with SMART Social Media Goals
29 Sep 2022
Social media is the largest playground for brand promotion in the current times. If you haven’t started social media marketing even now, then I have bad news for you, my friend....
5 Digital Marketing Trends You Should Consider Before 2022 Ends
29 Aug 2022
Digital Marketing is running at an all-time high with more and more marketers, brands & audiences getting interested in it. The ever-evolving market has given birth to so many possibilities, there is something for everyone in it....