Designing Identities That Last: Lessons from Our Logo Journey
26 Aug 2025
Have you ever wondered why some logos stay in your memory for decades while others disappear overnight? What makes a logo timeless? ...
Blog
Why Multilingual Messaging wins in Indian Campaigns
In India's tapestry of 22 official languages and over 600 dialects, one-size-fits-all messaging isn’t just ineffective- it’s invisible. The brands that speak multiple tongues are the ones that stand out, win hearts, and build lasting trust....
Communicating Governance: How Advertising Agencies Shape Public Perception
12 Aug 2025
When you see a government scheme on television, a catchy slogan online, or an emotional video about public service, do you ever wonder who created it? Is it only the government speaking, or is there another hand at work? ...
The Unshakable Power of Video Testimonials
5 Aug 2025
Let’s be honest — when was the last time you stopped to admire a slick ad claiming, “9 out of 10 experts recommend this”? Probably never. But when your cousin sends you a short video of someone from your city saying, “I’ve used this...
Want to Go Viral? Here’s What Actually Works
22 Jul 2025
Every brand puts out content hoping it’ll go viral. Especially in a country like India, with so many cultures and languages, only a viral post can create a ripple across millions....
How Vernacular Languages Win Hearts in Advertising
16 Jul 2025
Sometimes people tend to be more inclined towards their mother tongue than Hindi or English. In a country as diverse as India, where every region has its own way of talking, eating, and living, language is more than just a medium of communication. ...
Potential and Pitfalls of Ghibli Trend in Advertising: A Sneak-Peak
6 Jul 2025
The moment someone sees a Ghibli-style image, it sparks joy, curiosity, and most importantly, nostalgia, which plays an integral part in giving the brands the necessary boost....
New Age of Advertising: Top 5 Trends That Redefine Creativity
1 Jul 2025
Creative ad designs are no longer confined to high-end production. Top advertising agencies are now incorporating one of the most disruptive techniques- the Lo-Fi or low-production style. ...
The Brief Is the Blueprint: How to Get Your Agency the Results You Want
13 Jun 2025
In the fast-evolving world of branding and communication, one truth remains constant—a great brief builds a great campaign....
How Colours Influence Consumer Decisions: The Psychology of Design
10 Jun 2025
Colours are more than just decoration—they’re emotional cues. Research shows that consumers form an opinion about a product within the first 90 seconds of interaction, and up to 90% of that judgement is based on colour. ...