What if an ad could turn into a sale while someone is still scrolling? What if the moment of discovery and the moment of purchase were the same? Retail media and social commerce are making that possible. ...
All the top advertising agencies and digital branding agencies must have now started incorporating AI-powered mascots in the advertisements to give the brands the boost they need! ...
Top advertising agencies and top marketing agencies must tap the potential of the silent ads, as they are now ruling the trend....
topped on a video because it made you smile and reminded you of home? Maybe it was shaky or had homemade lighting. Maybe it was far from polished. Yet it felt real, familiar and human. That is exactly what makes people stop scrolling today....
Can the right words and the right platform really save crores of rupees for a government? Can sharper, digitally focused campaigns reduce waste and deliver better results? ...
Have you ever wondered why some logos stay in your memory for decades while others disappear overnight? What makes a logo timeless? ...
In India's tapestry of 22 official languages and over 600 dialects, one-size-fits-all messaging isn’t just ineffective- it’s invisible. The brands that speak multiple tongues are the ones that stand out, win hearts, and build lasting trust....
When you see a government scheme on television, a catchy slogan online, or an emotional video about public service, do you ever wonder who created it? Is it only the government speaking, or is there another hand at work? ...
Let’s be honest — when was the last time you stopped to admire a slick ad claiming, “9 out of 10 experts recommend this”? Probably never. But when your cousin sends you a short video of someone from your city saying, “I’ve used this...
Every brand puts out content hoping it’ll go viral. Especially in a country like India, with so many cultures and languages, only a viral post can create a ripple across millions....