Remember the last time an ad stopped you dead in your tracks, not with annoyance, but with genuine intrigue? In our digital deluge, attention spans are goldfish-short, yet Out-of-Home (OOH) advertising is making a comeback, hand-in-hand with its spicy sidekick, experiential marketing. This dynamic...
Namaste, digital India! The 2024 general elections are upon us, and with them comes the crucial art of canvassing – connecting with voters and swaying their opinions. ...
Hey there, folks! Today, we're delving into a topic that's got the advertising and marketing industry buzzing - attracting young talent. ...
Storytelling is an age-old art form that has been deeply ingrained in Indian culture. From ancient epics like the Ramayana and Mahabharata to folklore passed down through generations, Indians have always had an affinity for narratives that captivate, entertain, and convey profound messages. ...
In the realm of advertising and marketing, Tata Tea has consistently proven itself to be a trailblazer with its inspiring and thought-provoking campaigns....
Greetings, my fellow enthusiasts of all things extraordinary! Today, I bring you an enchanting journey into the realm of marketing and advertising brilliance that birthed the World’s best-selling biscuit - Parle-G....
When it comes to the world of advertising, certain individuals have left an indelible mark on the industry with their creativity, vision, and charisma. One such luminary is Alyque Padamsee, widely regarded as the King of Indian Advertising....
We have traveled through the creative and advertising journeys of two “Kings of Indian Advertising”. While traveling, we noticed that adaptability and the ability to think outside the box are awarded in this industry....
Have we ever asked ourselves, which part of an advertisement makes it memorable? Repetitive reminders, subtle persuasiveness, humanistic approach, or catchy tunes and jingles-all these elements are crucial in capturing the mind of the viewer and persuading him to take action. But advertising in...
Modern marketing can broadly be grouped into 5 buckets/categories and here we will talk about what's fresh, what's new, and what will help your business grow....