Unleashing the Power of AI in Marketing: A Guide to Using ChatGPT Effectively
23 Apr 2024
In today's fast-paced digital landscape, marketers are always looking for innovative tools to gain a competitive edge. ...
Lifestyle Marketing
Unraveling the Vanishing Act
26 Aug 2023
Today, let's take a plunge into the fascinating world of Indian advertisements, where storytelling has often been the soul-stirring ingredient that made these short narratives resonate deeply with audiences....
Parle-G: Unwrapping the Marketing Masterstrokes that Sweetened Generations
Greetings, my fellow enthusiasts of all things extraordinary! Today, I bring you an enchanting journey into the realm of marketing and advertising brilliance that birthed the World’s best-selling biscuit - Parle-G....
The Kings of Indian Advertising: Part IV Alyque Padamsee
When it comes to the world of advertising, certain individuals have left an indelible mark on the industry with their creativity, vision, and charisma. One such luminary is Alyque Padamsee, widely regarded as the King of Indian Advertising....
Kings of Indian Advertising Piyush Pandey || Part II
Have we ever asked ourselves, which part of an advertisement makes it memorable? Repetitive reminders, subtle persuasiveness, humanistic approach, or catchy tunes and jingles-all these elements are crucial in capturing the mind of the viewer and persuading him to take action. But advertising in...
Top 5 Worst Indian Ads You Must See
17 Jun 2021
Brands are constantly coming up with innovative ideas and fantastic execution to entice their audience. In the Indian community, Television Commercials or TVCs are still one of the most influential advertising platforms....
Marlboro Man & The Magic of Lifestyle Marketing
18 May 2021
On 11th January 1964, the US Surgeon General Report declared that “Cigarette causes cancer and is harmful to health.” This put an $8 billion industry and 7,50,000 occupation at stake. While most cigarette companies saw their sales dropping down, there was one company that...