Digital Marketing: The Guide How To Elevate Your Brand
We are well inside the 21st year of the 21st century. Technology has engulfed every aspect of our lives. It dominates the majority of our comfort, from heating water remotely (Pre-heat option in Geysers) to getting food delivered to our doorstep (Food delivery services). It is also moving forward at a neck-breaking speed.
Naturally, the Advertising & Marketing industry also has to evolve with the pace of the current world. The traditional mediums that proved substantial for centuries are just not enough in this new world.
That’s where Digital marketing comes in to change the game altogether! It is the new transition to the virtual world, and believe me when I say: It works better than traditional marketing!
What Is Digital Marketing?
Gupta Sweets is one of the oldest establishments of restaurants in Delhi. Their forefathers ran the business since before India got independence! But the revenue has been stalled for the last few years. Gupta Ji tried everything.
Giant banners at every bus-stop, billboards at every prime road, posters behind every auto-rickshaws, but nothing worked. Customers were still scarce. Then his son proposed the idea to take the marketing to the online platform, and it worked wonders! Their customer reach increased substantially.
Digital marketing uses the internet as the leverage to propagate its marketing to the masses. Any advertising you do to reach the netizens is known as digital marketing. But the best part about it is that it’s more beneficial than the traditional approach.
How is Digital Marketing Better?
There is not one but many reasons why Digital marketing is more effective and successful. It gives your brand the necessary push towards your audience. Here’s how –
1. Real-Time Engagement
Digital marketing is one of the fastest-growing marketing techniques. It’s always about tapping the audience at the right place at the right time. The insights and activities tracking can be done in real-time. Hence, you can get feedback from your consumers super fast.
2. Cheaper Than Other Mediums
Digital marketing’s heavy lifter is social media. And, it is a lot cheaper than advertising on billboards and traditional media, yet will generate more engagement. If you spend x amount of money on billboards and reach 100 people, you can reach three-folds of people on social media with the same amount of money.
3. High Exposure
The best thing about digital marketing is that there are no geographical boundaries. Anyone with access to the internet can browse through your advertising content and is your potential audience. In a country like India that has over 44.72 crores of internet users, imagine the reach and brand awareness you can create with digital marketing.
4. Spread Like Wildfire
One new facet of Digital media that has emerged in recent times is Meme marketing. Your content can go viral in seconds! Trendy memes are actually garnering much attention and brands with a sense of humour are very popular. People also share this kind of content in bulk and that means more traffic for your business.
Digital media works both ways and is also beneficial for the audience. They can always update themselves with what their favourite brand is up to.
6. Brand Recall
Digital marketing is a platform that uses visuals as its primary medium. Visuals are more powerful than reading content and with no restrictions or limitations on the online platform, you have a free-hand to raise your brand recall to new levels. In this strategy, you can keep your brand relevant for a very long time.
7. Covid-19 Changes
The best thing about digital marketing is that it works 24/7, round the clock. When traditional media suffered badly and was closed due to the pandemic induced lockdown, digital marketing was active through various mediums and social media kept consumers engaged. E-commerce websites and Delivery services witnessed a large boom in their customer base and sales; all because of Digital marketing!
The time people will spend on their electronic devices is only going to increase in the future. The number of people browsing the internet on their phone and watching OTT will grow exponentially. Digital marketing is the way ahead and the future of Advertising and Marketing.
Sandeep Hati is a copywriter at Sanket Communications. He is passionate about advertising trends and stories. He aims to explain the many intricacies that run the advertising and marketing world. When he’s not working, you’ll find him buried in a book or watching period cinema or failing gloriously on the same level of video game infinitely.