Saving Private Brand: How Nestle Saved Its “Famous Hero Turned Villain: Maggi”
8 Mar 2021
There is nothing superior in the consumer market than a brand that has unwavering support from its consumers....
Author: Sanket Communications
Top 5 Marketing Campaigns of the Decade by Indian Brands You Must Know
Marketing for a brand works hand in hand with the emotion it conceives in the consumer's mind. It has been so influential that people consider buying a product or services, not for their excellent features and benefits, but how good or bad their marketing...
Expanding Business Lessons: The Reincarnation of Omfed Stores
1 Mar 2021
Expansion is the name of the game for any business. Whether it’s a small local hawker with big dreams on your street or an E-commerce giant with a massive online following....
David Vs. Goliath: The War Of Breaking Soap Monopoly
10 Feb 2021
The capitalist market is often run on the concept “If it ain’t broken, why fix it?”. Brands who have already made a name for themselves reap benefits for eternities to come, and outsiders aren’t generally welcomed easily. That’s why companies like Reliance, Nestle, Hindustan...
What Is Disruptive Marketing & Why Does It Work Better Than Conventional Marketing?
27 Jan 2021
You might have come across this new marketing phenomenon of “Disruptive Marketing” followed by many popular chartbuster brands....
The Unforgettable Ad Gurus and their Invaluable Lessons
It’s amazing that although the advertising industry has evolved tremendously over the years, we still tend to quote Ogilvy when we are in need of inspiration;...